The API Guys

We Integrate Systems

Quick Tip – How and Why To Use Campaign Links

Summary:

In the How and Why to Use Campaign Links Quick Tip, 2014 Infusionsoft Partner of the Year, Kim Snider, throws in a few extra Infusionsoft tidbits for her Art of Campaign Building Mastery Class by quickly explaining when, where, why and how Campaign Links should be applied.

Quick Tip – How and Why To Use Campaign Links:

Time Stamped Show Notes:

  • 00:01 – Introduction from Kim Snider
  • 00:09 – This video is a special bonus for the Art of Campaign Building Mastery Course
  • 00:22 – THIS is an absolutely perfect example of when you may want to use a Campaign Link
  • 00:30 – A Campaign Link is a link set up AT the Campaign level, rather than in the email itself
  • 00:45 – Unfolding the details of When and Why to use Campaign Links
  • 02:00 – Changing where the link points to is one of the fundamental purposes of Campaign Links
  • 02:40 – This is similar to a Campaign Merge Field
  • 03:05 – Returning to update the Link (on the back end) to change where it points
  • 03:45 – The Pros and Cons of Campaign Links
  • 03:50 – They cannot be used in a broadcast email
  • 04:15 – Eliminates the need to send a NEW email for link corrections/replacements—Dynamic Links
  • 05:30 – Kim’s Contact Info and End of Quick Tip

    • Easy Multi-Step Infusionsoft Forms

    NEWS FLASH! That Thank You page for your web form DOES NOT have to lead to a Thank You! Make good use of this simple trick to add more segmenting options after getting the initial opt-in, break up a lengthy form into bite-size portions, add an upsell or next-steps actions. The possibilities are endless when you know how.

    Create 2 web forms in your campaign

    step-one

     

     

     

     

     

     

     

     

    step-two

    Set the Thank-you Page to Display to Web address and make sure Pass contact’s information to the thank-you page is checked. 

    step-three

    On Form Two we’re passing the email info from Form One, but we’re hiding it from the contact. You set up your additional info gathering fields on this form.

    step-four

     

     

     

     

     

     

     

     

     

     

     

     

    Copy Form Two’s Url to your clipboard and return back to Form One.

    step-five

    Return to Form One

    step-six

    Make sure everything is set to Ready. Publish your Campaign, and you’re all set to gather all the segmenting info you need or even do a quick upsell.

    Here’s an example of how you might segment your prospects with decision diamonds after gathering that extra info.  Market On!

    step-7

     

     

     

    Why Use Click Funnels Over Lead Pages or Optimize Press?

    If you’re running a business with a digital presence there’s a good chance you’ve heard of Lead Pages or Optimize Press before.

    Both are well-established

    Both are providers of tools and templates for landing pages, sales funnels, membership portals, etc.

    Both claim to increase the ROI of your business.

    However, there is a new(ish) kid on the block when it comes to meeting the marketing and sales demands of digital business: Click Funnels.

    Though I only recently discovered Click Funnels, I am already super-excited to be talking to you about it for a variety of reasons, not the least of which is cost.

    As you know, maximizing the efficiency of dollars and cents is at the core of everything I do.

    Unlike Lead Pages or Optimize Press where funnel templates come with differing costs and differing features, Click Funnels’ functionality is not tied to price.  All the tools, tricks and utilities of their templates are included with the basic $97 per month Start-Up package (yes, they do have a more expensive Enterprise package, but it does not come with additional functions).

    More importantly, Click Funnels’ templates are completely customizable.

    While Lead Pages, Optimize Press and Click Funnels all come with a certain number of prefabricated templates, only Click Funnels allows for the development of fully-customizable templates, which is a huge advantage if you’re looking to have a landing page, optin or membership portal that is unique to your business.

    As a self-described integration-pro, there’s no way I can avoid mentioning how easily Click Funnels syncs with your favorite programs. From auto-responders and shopping carts (like GetResponse and Stripe) to marketing automation software (like Infusionsoft), Click Funnels is considerably more pro-integration than Lead Pages or Optimize Press.

    Here is short list of just some of the applications Click Funnels can integrate with:

    • GetResponse
    • Stripe
    • Infusionsoft
    • Taxamo
    • MailJet
    • MailChimp
    • Warrior+Plus
    • ClickBank
    • PayPal

    But wait, there’s more…

    Click Funnels versus Infusionsoft

    Click Funnels is so good that – in some instances – you should probably use it instead of Infusionsoft…And you know if I’m recommending something over Infusionsoft it must be good!

    What would these instances be?

    My Client is Not Ready for Infusionsoft

    If your client is not ready for the development-bandwidth needed for Infusionsoft, building out their sales and marketing funnels (or their entire website) is going to be a lot easier using Click Funnels. What Click Funnels lacks in robustness (when compared to Campaign Builder), it makes up for in clean, drag & drop functionality.

    Design Appeal

    As great as Infusionsoft is, sometimes you just have to call a spade a spade; it seriously lacks in the aesthetics department.

    The truth is, Infusionsoft does not make pretty pages but Click Funnels does. Five years ago, businesses could get away with having an unattractive site but in the today’s digital marketpalce a sharp, clean and streamlined look is key.

    Boost Conversion

    A great UI and UX are usually the difference between paltry and sizeable conversion numbers.

    A couple of weeks ago, we used Click Funnels for the first time to run the registration portal for the Mastery Class webinar. Not only did Click Funnels drive a conversion percentage of roughly 80%, but three separate registrants emailed me directly to say how much they loved the registration process – that has never happened before.

    Mobility

    Click Funnels is mobile responsive, Infusionsoft is not. With the increasing prevalence of mobile device usage, this fun fact speaks for itself.

    Help at the Ready

    When working with Infusionsoft, anytime you hit a roadblock you’re going to need the outside help of a whiz-developer or an Infusionsoft-pro like The API Guys.

    Translation? – Additional expense.

    The basic Start-Up package with Click Funnels comes with full and fanatical tech-support, a really, really nice bonus if you are lacking supplemental IT budget.

    Click Funnels, Lead Pages and Optimize Press: The Summation

    To sum it all up, here is a graphic you can use to compare Lead Pages, Optimize Press and Click Funnels:

    ClickFunnels

    What We’re Reading – The ONE Thing

    The ONE ThingIf you chase two rabbits, you will not catch either one. Russian Proverb

    This week we’re reading The One Thing – The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller with Jay Papasan.

    Are you a slave to your to-do lists? Do you think juggling a hundred tasks simultaneously is a sign of productivity? Then you owe it to yourself to give this book a read. You’ll breeze through it over a weekend and come away with a profound process to reach extraordinary results in every facet of your life.

    Are these axioms you live by?

    • Everything Matters Equally
    • Multitasking
    • A Disciplined Life
    • Willpower Is Always on Will-Call
    • A Balanced Life
    • Big Is Bad

    Find out why they may not be serving you as well as you think. Learn how to find your one thing and stay focused on it. Ask yourself “What’s the ONE Thing you can do such that by doing it everything else will be easier or unnecessary?” Think about that for a moment, then grab a copy of The ONE Thing to learn how to incorporate that question into every part of your life for extraordinary results.

    We’ve started using the principles behind The ONE Thing in every part of our Infusionsoft business – from team review and planning meetings to quarterly goal setting. We’ve even put it into our client project strategies.  Let us know how you’re using your ONE thing.  We love discussing how it’s helping us reach our goals. 

    ©2023 The API Guys