Summary:
In the How and Why to Use Campaign Links Quick Tip, 2014 Infusionsoft Partner of the Year, Kim Snider, throws in a few extra Infusionsoft tidbits for her Art of Campaign Building Mastery Class by quickly explaining when, where, why and how Campaign Links should be applied.
Quick Tip – How and Why To Use Campaign Links:
Time Stamped Show Notes:
- 00:01 – Introduction from Kim Snider
- 00:09 – This video is a special bonus for the Art of Campaign Building Mastery Course
- 00:22 – THIS is an absolutely perfect example of when you may want to use a Campaign Link
- 00:30 – A Campaign Link is a link set up AT the Campaign level, rather than in the email itself
- 00:45 – Unfolding the details of When and Why to use Campaign Links
- 02:00 – Changing where the link points to is one of the fundamental purposes of Campaign Links
- 02:40 – This is similar to a Campaign Merge Field
- 03:05 – Returning to update the Link (on the back end) to change where it points
- 03:45 – The Pros and Cons of Campaign Links
- 03:50 – They cannot be used in a broadcast email
- 04:15 – Eliminates the need to send a NEW email for link corrections/replacements—Dynamic Links
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