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In How to Speak CEO Part 3 – Are You Eating Your Own Cooking?

Summary:

In How to Speak CEO Part 3 – Are You Eating Your Own Cooking? Kim Snider – 2014 Infusionsoft Partner of the Year – talks to the audience about the importance of “practicing what you preach” as a business. From “big ideas” to “breaking the Tyranny of Urgent” Kim shows the audience what it takes to be more committed, more productive and, ultimately, more successful as a businessperson.

Are You Eating Your Own Cooking?:

Video no longer available.

Time Stamped Show Notes:

  • 01:15 – The Big Idea when it comes to eating your own cooking
    • 01:50 – When your clients interact with you, is it clear that you eat your own cooking?
    • 02:25 – Authenticity and congruence in your messaging is paramount to success
  • 03:00 – The Tyranny of the Urgent
  • 03:58 – Importance means having long-term strategic impact on the company
  • 05:20 – Stack ranking Important/Non-Urgent tasks versus Urgent/Not-Important tasks
    • 07:35 – Why we struggle to work ON our business
  • 8:20 – Kim and The API Guys are FAR FROM PERFECT—Being perfect isn’t the objective; trying to be perfect is
  • 09:14 – Breaking the Tyranny of Urgent
    • 09:20 – Systems
      • 10:30 – If you hired you, what advice would you give you?
      • 11:45 – Eliminate –> Automate –> Delegate –>Consolidate
      • 22:00 – Are you taking your own best advice?
    • 22:19 – Mindset
      • 23:05 – THE focus question for mindset from The One Thing by Gary Keller
      • 25:11 – A falling domino can topple something 50% larger than itself—This is the essence of the domino effect
      • 25:30 – Geometric progressions aren’t just applicable to physics, they’re applicable to business as well
      • 26:50 – Brainstorm “The Focus Question” –> Find the lead domino –>Learn to say “no” –>Embrace the chaos
      • 31:30 – What can I achieve if I can focus on “The One Thing?”
    • 32:20 – Habits
      • 32:28 – How would things be different if, every day, I was able to spend three, uninterrupted hours on “The One Thing?”
      • 33:00 – Wake up at 5AM–> Go through a morning routine –> Shut out all the distractions –> Do NOTHING but work on The One Thing
      • 35:20 – 99% of “high-achievers” wake up and have a morning routine
      • 37:37 – Why is it that 99% of high performers share this habit?
  • 38:18 – “Absorb what is useful. Discard what is not. Add what is uniquely your own.” – Bruce Lee
  • 38:50 – Build a business that models what it preaches
  • 39:00 – Questions
    • 39:30 – How hard is it to find the domino and what if I don’t find it?
    • 42:38 – Do you have a coach to help you grow your business systems?
    • 43:20 – You mentioned podcasts at the beginning, which do you recommend to help us stay focused and grow our business?
    • 44:42 – If your schedule does not accommodate the 5AM early alone time, what other time do you recommend?
    • 46:10 – In terms of delegation, what happens if you don’t have the money or resources to do it?
    • 48:04 – What are other habits that you use to stay focused and be productive?
    • 50:10 – Are there any other automation tools that you use – other than Infusionsoft – that you use and love?
  • 52:45 – Kim’s final though—When you dream about your business and what it could be, what do you see?
  • 53:05 – Kim’s contact information

5 Key Points:

  • Authenticity and congruence are indispensable attributes of any successful business.
  • Succumbing to the tyranny of urgency will make you an ineffective CEO and severely hamstring your business.
  • System –> Mindset –> Habit…These are the keys to breaking the Tyranny of Urgent.
  • The morning is your time to shine—wake up early, start a routine and stick to it.“
  • Absorb what is useful. Discard what is not. Add what is uniquely your own.” – Bruce Lee Show

Notes provided by Mike Rossi

Campaign Builder Do’s & Don’ts Webinar Replay

Summary:

In Campaign Builder Do’s & Don’ts, 2014 Infusionsoft Most Helpful Partner, Kim Snider, introduces the audience to some of her most fundamental Do’s and Don’ts for Campaign Builder. During the video, Kim covers her core beliefs, best time-saving tips and key mistakes to avoid, finishing the webinar with a robust Q&A session.

Campaign Builder Do’s & Don’ts:

Video no longer available.

Time Stamped Show Notes:

  • 00:01 – Welcome from Kim Snider, the President of The API Guys, featuring a two-minute introduction and personal background summary
  • 03:47 – Kim’s goal with The API Guys (from a business perspective) is to take the business from start-up to $2 million dollars by the conclusion of 2016
  • 04:55 – What Kim Believes….
    • 05:10 – Small business is the heart of a thriving economy
    • 06:17 – 99% of Infusionsoft users are only using a tiny fraction of Infusionsoft
    • 07:30 – The key to small business success is investing in multiple efforts
    • 08:30 – Infusionsoft always can
  • 11:35 – Starting with the 3 Mistakes That Can Crash Your App
    • 12:05 – The #1 mistake people make?—Having too many tags
      • 12:55 – The more contacts you have, the bigger the problem this is
      • 13:25 – The best practices for tagging
    • 21:35 – The #2 mistake people make?—Too many saved searches
    • 25:08 – The # 3 mistake people make?—Importing data to the wrong fields
      • 26:50 – The most common error?—Entering the phone number into the phone type field
    • 27:00 – Bonus Tip: Multiple tabs open will not crash or slow down your app, but it can have unintended/weird consequences
  • 30:26 – Three Time-Saving Tips No One Uses
    • 30:33 – Time-saving tip #1: Nobody takes advantage of the “Copy From…” function
    • 33:57 – Time-saving tip #2: Use Campaign Merge Fields
    • 36:00 – Time-saving tip #3: Use Campaign Links
    • 41:45 – Bonus Tip: Many people forget to do a simple copy and paste within a campaign
    • 44:07 – Bonus Tip: Learn how to add to a sequence without deleting lines
    • 44:55 – Bonus Tip: Use Firefox to avoid going back to List Page when you delete lines
  • 45:50 – Three Ways to Shorten the Learning Curve
    • 47:05 – Way #1: Go to the Infusionsoft forums and Read/Answer the forum every morning
    • 48:00 – Way #2: Participate in the Infusionsoft Facebook groups
      • 48:40 – The two Infusionsoft Facebook groups operated by The API Guys
    • 49:55 – Way #3: Join the Infusionsoft Mastermind calls and webinars
    • 50:52 – Bonus Tip: Sign up for The Art of Campaign Building Foundations Course
  • 51:25 – Foundations Course summary
    • 56:15 – Training, more than anything else, is the one-thing that will make Infusionsoft easier
    • 56:55 – Defining who specifically the Art of Campaign Building Foundations Course is for…
    • 57:30 – Preview of the course syllabus
    • 58:00 – Schedule and Pricing outline
    • 59:26 – Registration Link
  • 62:00 – Questions and Answers
  • 86:49 – Kim’s contact information
  • 87:41 – End of Webinar

5 Key Points

  1. Most Infusionsoft users are only using a fraction of Infusionsoft’s capabilities; this is not only foolish, it’s wasteful.
  2. Do not become contaminated with a case of the “can’ts;” 99% of the time Infusionsoft can
  3. Teaching is the key to learning; the better someone can teach a topic, the more quickly they will master it.
  4. Having too many tags is far and away the #1 mistake that most people make.
  5. Adequate training will make Infusionsoft significantly easier to use.

Secrets & Lies: How To Build Infusionsoft Campaigns Like the Top 1% Do

Summary:

In Secrets & Lies – How to Build Campaigns Like the Top 1% Do, 2014 Infusionsoft Most Helpful Partner, Kim Snider, explains how developing world class skills with Infusionsoft can lead to world class profits for Infusionsoft professionals and power users. Kim also provides a high-level introduction to The Art of Campaign Building Mastery Course, and answers an avalanche of questions from a highly engaged audience.

Sponsored By:

The Art of Campaign Building Mastery Course – A course for Infusionsoft professionals who want to catapult themselves into the Top 1% of Infusionsoft users, thereby making 2015 a watershed year, both personally and professionally.

Webinar Replay

Show Notes:

  • 00:15 – Kim’s Introduction
  • 01:12 – Webinar topic introduction
  • 01:25 – What the webinar will cover specifically
  • 02:20 – Lie #1 – Infusionsoft Can’t
  • 02:35 – Can’t is a lazy word, Infusionsoft can do anything
  • 07:10 – Reporting is not the strong suit of Infusionsoft
  • 07:50 – ProTip – Best of Breed, Hub and Spoke Framework
  • 09:50 – It’s easy to say “no, it can’t” when it comes to Infusionsoft, but the truth is it usually can
  • 10:13 – “Can” can save the deal
  • 10:24 – “Can” positions you as an expert who can command expert fees
  • 10:44 – “Can” helps you realize the full power and potential of Infusionsoft
  • 11:05 – “Can” allows you to find money and produce ROI
  • 11:15 – We are going to banish the word “can’t” and start working towards “can”
  • 11:35 – Secret #1 – You CAN do the same work in half the time and make twice the money
  • 12:40 – There are two things that help accomplish Secret #1
    • 12:45 – Take advantage of tools
      • 13:02 – Productivity Tools
      • 14:22 – Best of Breed Integrations
      • 15:45 – Automation Tools
      • 16:00 – Campaign Builder Tools
    • 16:38 – Access the rest of Infusionsoft
      • 19:00 – Demo of this concept
      • 24:50 – Demo #2 of this concept
      • 28:35 – Tying it ALL together
    • 29:30 – Kim begins discussing The Art of Campaign Building Mastery Course
    • 30:23 – What is The Art of Campaign Building Mastery Course?
    • 31:20 – Kim’s run-through of the Mastery Course curriculum
    • 31:45 – Kim teaches the course herself and it is 20+ hours of direct training from her spread over two weeks
    • 32:28 – Copies of all the campaigns used in the course will be transferred to your app at the conclusion of the class.
    • 33:36 – The Art of Campaign Building Mastery Course is not 100% Pocket Developer all the time
    • 34:20 – All sessions are 2-3 hours and start at 5PM EST
    • 37:03 – 100% Money Back Guarantee on the course
    • 41:00 – Start of Questions
    • 41:19 – Question #1 from the Audience
      • Where do we have the productivity list? I would love to see what you use.
      • 41:28 – Answer
    • 43:00 – Question #2 from the Audience
      • Do we get the library of merge fields as part of the course?
      • 43:20 – Answer
    • 45:02 – Question #3 from the Audience
      • Is it too early for me to try and learn such advanced techniques? Are there any other courses you’d recommend for more intermediate students?
      • 45:20 – Answer
    • 47:49 – Question #4 from the Audience
      • Why shouldn’t we start a campaign with a tag?
      • 47:52 – Answer
    • 49:55 – Question #5 From the Audience
      • So my correct understanding is you’re not using up custom fields by using the strategies you just showed?
      • 50:05 – Answer
    • 50:32 – Question #6 from the Audience
      • [Is the plug-in message on Facebook meant to be public or private?]
      • 50:39 – Answer
    • 50:57 – Question #7 from the Audience
      • Are the advanced merge fields available to any or all Pocket Developer mods?
      • 51:02 – Answer
    • 51:46 – Question #8 from the Audience
      • Is the Pocket Developer Any Date, Any Format, Anywhere plug-in the one you were using earlier in the Demo?
      • 51:51 – Answer
    • 52:25 – Question #9 from the Audience
      • If we purchase Pocket Developer suite can it be used in multiple apps such as your clients?
      • 52:30 – Answer
    • 52:54 – Question #10 from the Audience
      • Most of my campaigns are started with goals and I’ve been using Infusionsoft for 8 years…
      • 53:02 – Answer
    • 54:09 – Question #11 from the Audience
      • With the option to purchase the Power-User Suite on this course, it mentions new plug-ins to be released within the next 3 months. Are you able to give us an idea of the cool new ones on the way or is that secret-squirrel for the moment?
      • 55:00 – Answer
    • 56:38 – Question #12 from the Audience
      • What plug-in would be best to optimize a free sample hard-good shipped, mainly for sample consumption follow-up?
      • 56:47 – Answer
    • 57:45 – The Big Secret—The one word that is key to earning more money and becoming one of the top 1%’ers…
    • 57:52 – VALUE
    • 58:05 – To properly understand value you need to understand the meaning of fee
    • 58:30 – The main mistakes consultants make
      • 59:00 – Trading Time for Money is a terrible way to do business
      • 59:21 – Failing to understand the value equation
      • 60:34 – Failing to translate the importance of your advice into long-term benefits for the client
      • 61:50 – Failing to have the courage to demand fees that are commensurate with the value you are providing to the client
    • 63:10 – Positioning to provide higher perceived value—It’s all about image!
    • 66:38 – Defining what it means to be a Top 1%er
    • 67:55 – Kim’s closing and contact information

5 Key Points:

  1. “Can’t” is a lazy word. Anyone can say “Can’t”. Finding your way to “Can” is where the big money is.
  2. Maximize the effectiveness of Infusionsoft by taking advantage of tools and accessing Infusionsoft in its entirety.
  3. Value is the one word that is indispensible when it comes to earning more money and joining the Top 1%ers
  4. Trading time for money is a terrible way to do business.
  5. Better position yourself for success by projecting a high-value image.

How to Speak CEO (Part I) – Archive With Notes

Summary:

In How to Speak CEO, 2014 Infusionsoft Most Helpful Partner, Kim Snider, gives an in-depth presentation on the nuances of thinking, speaking and acting like a CEO. Kim shares powerful insights on the importance of quantifying and verbalizing value in order to achieve business objectives.

Sponsored By:

The Art of Campaign Building Mastery Course – A course for Infusionsoft professionals who want to catapult themselves into the Top 1% of Infusionsoft users, thereby making 2015 a watershed year, both personally and professionally.

Webinar Replay

This video is no longer available.

Time Stamped Show Notes:

  • 01:05 – Introduction of Kim Snider, the President of The API Guys
  • 01:55 – This webinar is about more than just “selling”
  • 02:00 – The webinar is about making sure you get paid for the value that you bring, with the ultimate goal being earning more money with less effort
  • 02:35 – The API Guys Manifesto
  • 04:07 – Clearly articulating value is absolutely paramount to growing your business and revenue
  • 06:20 – A brief look into Kim Snider’s background
  • 07:00 – It’s easy to get down in the weeds (stressing technical abilities, etc.), but it’s more important to quantify and verbalize the ROI for your client
  • 11:40 – The Payback Period Example
  • 12:35 – Burdened Cost is the in-depth analysis of labor cost, not just paid salary
  • 15:00 – The math of the Payback Period
  • 16:18 – Do not overlook the importance of stressing Opportunity Cost
  • 17:30 – Return on Investment (ROI ) example
  • 21:50 – Remember that money is a tool; give money the most efficient job available
  • 22:35 – What does money cost?
  • 23:14 – Risk Adjusted Return example
  • 26:00 – What affects the probability of return?
  • 28:21 – Where can you obtain 100% probability for your customer?—The backend
  • 29:19 – Hope is a bad investment strategy
  • 36:19 – The first question from the audience pertains to Burdened Cost:
    • If we’re talking with a prospective client on the back-office side of things is a $100 per hour something you’ve seen before?
  • 36:43 – Kim’s answer to Question #1
  • 40:24 – Bottlenecks: Identify them and eliminate them
  • 41:15 – Using manufacturing to demonstrate the damaging effects of a bottleneck
  • 43:05 – Emotion versus Math; the math says eliminate the bottleneck but the emotion is always to resist spending the money to get rid of it
  • 44:00 – Find ways to establish the baseline numbers of a business or project
  • 47:06 – At the end of the day, it’s all about talking to people; knowing how to verbalize strategically is key
    • 47:30 – Tell me more about that
    • 48:00 – It doesn’t make sense for us to spend time on this if the solution I’m going to propose costs more than it is worth to you
    • 49:12 – What would it mean if we could do “X” for you?
  • 52:30 – The worst trade in the world…
    • 52:37 – Trading time for money
  • 54:00 – Questions
    • 54:50 – Businesses have different issues, concerns, etcetera; have you [Kim] always found success by always saying some boilerplate phrase to demonstrate your value at the start of the conversation?
    • 57:10 – Are there any phrases that your prospects say that make you [Kim] back away?
    • 58:03 – Would you [Kim] have a ROI verses backend optimization conversation with a small-business client?
    • 59:40 – Are you [Kim] selling Infusionsoft, a solution or yourself when you speak with a prospective client?
    • 60:00 – Where can people get more information on you [Kim Snider] and The API Guys?
  • 60:28 – The How to Speak CEO webinar is a “slimmed down version” of Day 1 of the Art of Campaign Building Mastery Course

5 Key Points:

  1. It’s not about trading time for money; it’s about trading value for money
  2. Clearly articulating value is key to finding success in business
  3. Remember that money is – at its most basic level – a tool
  4. Look for bottlenecks – often the CEO or founder – these are generally guaranteed ROI.
  5. The worst trade in the world?—Trading time for money

Credits:

How To Create Totally Dynamic GoToWebinar Infusionsoft Campaign

Webinar Replay

GoToWebinar is a powerful tool for generating leads, converting prospects to customers and delivering your content in an engaging way.

Infusionsoft is also a powerful tool for generating leads, converting prospects to customers and delivering your content in an engaging way.

But most people are not using Infusionsoft to fully manage their GoToWebinars.

Or, if they are, they are only kind of, sort of integrated and still require lots of changing and setting up of dates, timers, tags, handout and replay links.

Either way, you are not maximizing sign-ups, attendance and conversion. And you are either tarnishing your brand using those terrible GoToWebinar emails and forms or wasting time managing a campaign.

WHAT YOU WILL LEARN:

1. I will give you the pros and cons of managing a webinar within Infusionsoft Campaign Builder
2. I will show you the limitations of most GoToWebinar integrations
3. I will show you how to build a completely dynamic GoToWebinar campaign including sending one-hour reminders/texts without hard-coding the time, automated set-up of your tags as part of the campaign, dynamic handout and replay links and automated attendance for webinar series.

©2023 The API Guys