Summary:
In Secrets & Lies – How to Build Campaigns Like the Top 1% Do, 2014 Infusionsoft Most Helpful Partner, Kim Snider, explains how developing world class skills with Infusionsoft can lead to world class profits for Infusionsoft professionals and power users. Kim also provides a high-level introduction to The Art of Campaign Building Mastery Course, and answers an avalanche of questions from a highly engaged audience.
Sponsored By:
The Art of Campaign Building Mastery Course – A course for Infusionsoft professionals who want to catapult themselves into the Top 1% of Infusionsoft users, thereby making 2015 a watershed year, both personally and professionally.
Webinar Replay
Show Notes:
- 00:15 – Kim’s Introduction
- 01:12 – Webinar topic introduction
- 01:25 – What the webinar will cover specifically
- 02:20 – Lie #1 – Infusionsoft Can’t
- 02:35 – Can’t is a lazy word, Infusionsoft can do anything
- 07:10 – Reporting is not the strong suit of Infusionsoft
- 07:50 – ProTip – Best of Breed, Hub and Spoke Framework
- 09:50 – It’s easy to say “no, it can’t” when it comes to Infusionsoft, but the truth is it usually can
- 10:13 – “Can” can save the deal
- 10:24 – “Can” positions you as an expert who can command expert fees
- 10:44 – “Can” helps you realize the full power and potential of Infusionsoft
- 11:05 – “Can” allows you to find money and produce ROI
- 11:15 – We are going to banish the word “can’t” and start working towards “can”
- 11:35 – Secret #1 – You CAN do the same work in half the time and make twice the money
- 12:40 – There are two things that help accomplish Secret #1
- 12:45 – Take advantage of tools
- 13:02 – Productivity Tools
- 14:22 – Best of Breed Integrations
- 15:45 – Automation Tools
- 16:00 – Campaign Builder Tools
- 16:38 – Access the rest of Infusionsoft
- 19:00 – Demo of this concept
- 24:50 – Demo #2 of this concept
- 28:35 – Tying it ALL together
- 29:30 – Kim begins discussing The Art of Campaign Building Mastery Course
- 30:23 – What is The Art of Campaign Building Mastery Course?
- 31:20 – Kim’s run-through of the Mastery Course curriculum
- 31:45 – Kim teaches the course herself and it is 20+ hours of direct training from her spread over two weeks
- 32:28 – Copies of all the campaigns used in the course will be transferred to your app at the conclusion of the class.
- 33:36 – The Art of Campaign Building Mastery Course is not 100% Pocket Developer all the time
- 34:20 – All sessions are 2-3 hours and start at 5PM EST
- 37:03 – 100% Money Back Guarantee on the course
- 41:00 – Start of Questions
- 41:19 – Question #1 from the Audience
- Where do we have the productivity list? I would love to see what you use.
- 41:28 – Answer
- 43:00 – Question #2 from the Audience
- Do we get the library of merge fields as part of the course?
- 43:20 – Answer
- 45:02 – Question #3 from the Audience
- Is it too early for me to try and learn such advanced techniques? Are there any other courses you’d recommend for more intermediate students?
- 45:20 – Answer
- 47:49 – Question #4 from the Audience
- Why shouldn’t we start a campaign with a tag?
- 47:52 – Answer
- 49:55 – Question #5 From the Audience
- So my correct understanding is you’re not using up custom fields by using the strategies you just showed?
- 50:05 – Answer
- 50:32 – Question #6 from the Audience
- [Is the plug-in message on Facebook meant to be public or private?]
- 50:39 – Answer
- 50:57 – Question #7 from the Audience
- Are the advanced merge fields available to any or all Pocket Developer mods?
- 51:02 – Answer
- 51:46 – Question #8 from the Audience
- Is the Pocket Developer Any Date, Any Format, Anywhere plug-in the one you were using earlier in the Demo?
- 51:51 – Answer
- 52:25 – Question #9 from the Audience
- If we purchase Pocket Developer suite can it be used in multiple apps such as your clients?
- 52:30 – Answer
- 52:54 – Question #10 from the Audience
- Most of my campaigns are started with goals and I’ve been using Infusionsoft for 8 years…
- 53:02 – Answer
- 54:09 – Question #11 from the Audience
- With the option to purchase the Power-User Suite on this course, it mentions new plug-ins to be released within the next 3 months. Are you able to give us an idea of the cool new ones on the way or is that secret-squirrel for the moment?
- 55:00 – Answer
- 56:38 – Question #12 from the Audience
- What plug-in would be best to optimize a free sample hard-good shipped, mainly for sample consumption follow-up?
- 56:47 – Answer
- 57:45 – The Big Secret—The one word that is key to earning more money and becoming one of the top 1%’ers…
- 57:52 – VALUE
- 58:05 – To properly understand value you need to understand the meaning of fee
- 58:30 – The main mistakes consultants make
- 59:00 – Trading Time for Money is a terrible way to do business
- 59:21 – Failing to understand the value equation
- 60:34 – Failing to translate the importance of your advice into long-term benefits for the client
- 61:50 – Failing to have the courage to demand fees that are commensurate with the value you are providing to the client
- 63:10 – Positioning to provide higher perceived value—It’s all about image!
- 66:38 – Defining what it means to be a Top 1%er
- 67:55 – Kim’s closing and contact information
- 12:45 – Take advantage of tools
5 Key Points:
- “Can’t” is a lazy word. Anyone can say “Can’t”. Finding your way to “Can” is where the big money is.
- Maximize the effectiveness of Infusionsoft by taking advantage of tools and accessing Infusionsoft in its entirety.
- Value is the one word that is indispensible when it comes to earning more money and joining the Top 1%ers
- Trading time for money is a terrible way to do business.
- Better position yourself for success by projecting a high-value image.
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