What Can The API Do – Dates, Counters and Running Totals to Time Touches

Who Knew? 97 Ways To Extend Infusionsoft With The API

REAL-LIFE PROJECT: RFM Analysis – Using Dates, Counters and Running Totals to Time Touches

This project demonstrates:

• Writing a date or time to a custom field (Recency)
• Determining time elapsed between two dates/times (Recency)
• Incrementing a counter in a custom field (Frequency)
• Adding most recent purchase amount to the previous total in a custom field (Monetary)/li>
• That if I can do it … you can do it!

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